
A seasoned property agent, digital marketing expert and entrepreneur with over 15 years of experience.
Table of Contents
- Introduction
- 1. Engaging in Illegal Brokering or Working Without a Valid Tag
- What does this look like in practice?
- How are offenders caught?
- 2. Misleading Advertising and False Property Information
- What counts as misleading advertising?
- Social media isn’t exempt
- Why it matters
- How to advertise ethically—and effectively
- 3. Disputes Over Commission and Fee Transparency
- Where do disputes happen?
- LPPEH requirements: more than just “best practice”
- Solutions: Build trust, protect your income
- 5. Unethical Conduct and Professional Misrepresentation
- Aggressive and discriminatory selling tactics
- Misrepresentation of professional status
- Speaking ill of others in the industry
- LPPEH’s stand and why it matters
- How to protect your career
- 6. How to Stay on the Right Side of LPPEH
- Keep learning through CPD
- Maintain clear records
- Follow your firm’s SOP and put clients first
- Respond professionally to warning letters
- Conclusion

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Introduction
In Malaysia’s dynamic property market, your LPPEH REN tag isn’t just a plastic card hanging around your neck—it’s your official license to legally broker property deals. For over 30,000 Real Estate Negotiators (RENs) nationwide, it represents years of training, compliance with industry standards, and a promise to uphold professionalism.
But in a market that’s constantly pushing for higher sales and faster closures, the temptation to cut corners can be strong. Some negotiators, knowingly or unknowingly, stray into illegal property brokering, misleading advertising, or other acts that violate the REN code of conduct. The consequences aren’t small: under the Valuers, Appraisers, Estate Agents and Property Managers Act 1981 (Act 242) and LPPEH guidelines, REN tags can be suspended or even permanently revoked, ending your career overnight.
In this article, we’ll explore:
- The most common violations that trigger disciplinary action from the Board of Valuers, Appraisers, Estate Agents and Property Managers (LPPEH)
- Real examples and why these breaches matter
- Practical tips on how to stay compliant and protect your reputation
For anyone serious about building a long-term career in Malaysia’s property industry, understanding these risks isn’t optional—it’s essential. After all, integrity and professionalism aren’t just legal obligations—they’re what set trusted negotiators apart in a crowded market.
1. Engaging in Illegal Brokering or Working Without a Valid Tag
In Malaysia’s competitive real estate market, the pressure to close deals quickly can sometimes tempt negotiators to bend the rules. But practising without a valid REN number or working under an unregistered property firm isn’t a minor misstep—it’s one of the most serious offences under the Valuers, Appraisers, Estate Agents and Property Managers Act 1981 (Act 242).
What does this look like in practice?
Imagine a negotiator who resigns from an agency but still keeps using their REN tag and name card to approach clients, or someone who joins a so-called “marketing company” that isn’t officially registered with the Board of Valuers, Appraisers, Estate Agents and Property Managers (LPPEH). Even if they close deals, those transactions are illegal—and they put both themselves and their clients at significant risk.
The law is very clear:
- Every negotiator must hold a valid REN tag issued by LPPEH, tied to a registered firm.
- When a REN leaves or changes firm, the agency must return the old tag to LPPEH and apply for a new one.
- It is illegal to use someone else’s REN number or lend your tag to another person.
How are offenders caught?
Many think they can quietly continue brokering without consequences, but in reality, both clients and LPPEH actively track compliance.
- LPPEH maintains an online REN/REA search tool where anyone can check whether a negotiator and firm are registered.
- Unsatisfied buyers and sellers often report suspicious behaviour, especially if a negotiator can’t produce a valid REN tag during viewings.
- Rival agents or agencies may also alert the board when they suspect illegal brokering.
What are the penalties?
The consequences go beyond a simple warning:
- Suspension or revocation of your REN tag
- Fines imposed by the LPPEH disciplinary committee
- Blacklisting, which can effectively end your career in real estate
- In severe cases, criminal charges under Act 242, which carry hefty fines and even imprisonment
How to stay compliant
- Always verify your REN status on LPPEH’s official website.
- Update LPPEH immediately when you change firms to ensure you’re issued a new, valid REN tag.
- Work only under registered property firms—avoid “marketing companies” that aren’t listed with LPPEH.
- Never let anyone else use your REN tag, and don’t use someone else’s.
Remember: your REN tag isn’t just a piece of plastic—it’s your professional licence, a mark of trust, and the foundation of your credibility in the Malaysian real estate market. Protect it by staying compliant, and you’ll protect your career, too.
2. Misleading Advertising and False Property Information
In Malaysia’s digital-first property market, advertising isn’t just a marketing tool—it’s the first handshake between a Real Estate Negotiator (REN) and potential buyers. But when listings stretch the truth or outright mislead, the damage extends far beyond a single deal. It threatens your REN tag, your credibility, and the entire industry’s reputation.
What counts as misleading advertising?
Misleading advertising can take many forms:
- Inaccurate property details: Claiming a condo is “freehold” when it’s actually leasehold, overstating built-up area, or hiding known defects.
- Fake pricing: Listing a price significantly below the owner’s asking price to attract clicks, only to reveal the “real” price later.
- Unauthorized listings: Uploading another agent’s exclusive unit without permission, or using photos from their ads.
- Manipulated visuals: Over editing photos, adding furniture that doesn’t exist, or using AI-generated images without clear disclosure.
Even catchy but untrue headlines like “RM200k below market value!” or “Guaranteed rental yield!” can land an agent in hot water if not backed by facts.
Social media isn’t exempt
Platforms like Facebook, Instagram, and TikTok have become the default marketing channels for Malaysian RENs. But many forget:
✅ LPPEH’s advertising guidelines apply to all platforms, whether it’s a portal like PropertyGuru or your own Instagram reel.
Every ad must include:
- Your full REN number
- The registered firm’s name and registration number
- Accurate, up-to-date property information
And yes, using trending hashtags or viral video edits doesn’t justify bending the facts.
Why it matters
Misleading ads do more than just annoy potential buyers:
- They erode public trust in RENs and the industry.
- They open you and your agency to LPPEH disciplinary action, which can include:
- Suspension or revocation of your REN tag
- Fines and blacklisting
- They may also violate consumer protection laws, leading to legal action from buyers or sellers.
Example: An agent advertises a unit as “freehold,” but during signing, the buyer discovers its leasehold. The buyer can report the REN to LPPEH, demand compensation, or pull out entirely—costing time, money, and reputation.
How to advertise ethically—and effectively
- Double-check details before publishing: title type, actual size, current asking price.
- Use your own verified photos or clearly label images as “artist’s impression” or “sample unit.”
- Avoid exaggerated claims unless you have documentation (e.g., recent valuation report).
- Always include your REN number and firm name on every platform, every post.
Remember: Honest advertising isn’t just about compliance. It builds trust, sets realistic expectations, and attracts serious buyers—helping you close deals faster, with fewer disputes.
In short: Great marketing doesn’t need shortcuts. Build your brand on accuracy and transparency, and you’ll protect both your REN tag and your reputation in Malaysia’s fast-moving property market.
3. Disputes Over Commission and Fee Transparency
In Malaysia’s competitive property market, commissions are the lifeblood of a Real Estate Negotiator’s (REN) income. But when commission handling lacks transparency—or worse, slides into unethical territory—it risks not only damaging professional relationships but also triggering LPPEH disciplinary action that could suspend or revoke your REN tag.
Where do disputes happen?
Let’s look at some real scenarios that often cause conflict among agents, buyers, and sellers:
1. Double commissions without disclosure
Some RENs collect the full agreed commission from the seller and quietly take an extra payment from the buyer—without telling either party. This practice is strictly prohibited unless all parties are clearly informed in writing.
2. Co-agency misunderstandings
Imagine two RENs collaborating to market the same unit:
- One agent double-books viewings, undercuts the partner, or closes the deal without fairly splitting the commission.
- Disagreements on agreed percentages or refusal to pay the other agent once the deal is closed.
3. Verbal or under-the-table deals
A handshake agreement or WhatsApp message might seem faster than paperwork. But when disputes arise—over who introduced the buyer first, or how much was promised—it becomes impossible to prove your case without documented agreements.
These scenarios don’t just damage working relationships; they risk legal action and violate LPPEH’s Code of Conduct and Ethics.
LPPEH requirements: more than just “best practice”
To protect buyers, sellers, and fellow agents, LPPEH sets clear expectations:
- Always use a written listing agreement or authority to sell
- Clearly state your commission rate and payment terms
- Issue official receipts for any payment collected
- Maintain a transparent paper trail: co-agency agreements, WhatsApp logs, signed offers
Example: A REN in Kuala Lumpur once lost a commission dispute simply because he failed to produce the signed listing form and payment receipt—even though the client verbally admitted to engaging him first.
Solutions: Build trust, protect your income
- Use written co-agency agreements: Clearly state commission split, buyer introduction process, and payment timing.
- Disclose fully: If you propose collecting from both buyer and seller, get written consent from both.
- Issue receipts for every payment—even deposits.
- Educate clients: Explain why fees are structured as they are and what they cover (marketing, viewings, paperwork).
By putting everything in writing, you not only comply with LPPEH regulations—you also reduce misunderstandings, prevent disputes, and keep your professional reputation intact.
Bottom line: Transparency isn’t a formality—it’s your best defense in a commission dispute and a cornerstone of trust in Malaysia’s real estate industry. Ethical, documented deals protect everyone: you, your co-agents, and, most importantly, your clients.
5. Unethical Conduct and Professional Misrepresentation
In Malaysia’s vibrant real estate industry, reputation is everything. Clients trust Real Estate Negotiators (RENs) not just to market properties—but to do so honestly, respectfully, and professionally. Yet, some agents still cross ethical lines—often unintentionally—to close deals faster. These shortcuts can seriously backfire, leading to complaints, disciplinary action, or even suspension of your LPPEH REN tag.
Let’s break down what unethical conduct looks like in practice—and why every REN should avoid it.
Aggressive and discriminatory selling tactics
We still see listings or WhatsApp messages stating “Chinese only” or “Malay buyers preferred”. Not only is this against fair housing principles, but it’s also a breach of the LPPEH Code of Conduct and could be reported by anyone who sees the ad.
Other common unethical tactics include:
- Creating false urgency: claiming “unit sold out soon” or “only 1 left” when that isn’t true.
- Aggressively pushing buyers into fast decisions, sometimes by exaggerating potential capital gains.
While these strategies might get quick results, they damage trust in the long run—and risk disciplinary action.
Misrepresentation of professional status
Another area that often trips up newer RENs: pretending to be someone you’re not.
Examples:
- Introducing yourself as a “senior agent” or “manager” to appear more credible, when you’re actually a new REN.
- Using your firm principal’s name or license to sign documents without consent.
- Presenting yourself as a licensed valuer, appraiser, or property manager when you don’t hold those qualifications.
Clients can check your REN status on LPPEH’s website instantly—and when they do, any false claim can seriously harm your credibility and legal standing.
Speaking ill of others in the industry
It may seem harmless to tell a buyer, “Don’t trust that agent, he’s inexperienced,” or “That developer’s project always has defects.”
But negative remarks—even if partly true—can backfire:
- They paint you as unprofessional.
- They may be reported by colleagues, clients, or even the developer, leading to complaints under LPPEH’s disciplinary framework.
Healthy competition should never cross into personal attacks or misinformation.
LPPEH’s stand and why it matters
The Board of Valuers, Appraisers, Estate Agents and Property Managers (LPPEH) actively monitors unethical conduct:
- Whistleblowing channels protect the identity of informants.
- Investigations can lead to suspension, fines, or permanent blacklisting.
The goal isn’t to punish—but to maintain the public’s trust in registered property professionals.
How to protect your career
- Always advertise honestly, without racial filters or fake urgency.
- Be transparent about your actual role and experience.
- Compete based on service quality, not by discrediting others.
- Keep learning: attend LPPEH ethics workshops to stay updated.
Bottom line: In Malaysia’s property market, professionalism isn’t just about closing deals—it’s about how you do it. Upholding ethical standards protects your reputation, supports fair housing, and ultimately sustains the credibility of the entire industry.
6. How to Stay on the Right Side of LPPEH
In Malaysia’s dynamic real estate industry, holding onto your LPPEH REN tag is not just about passing the exam once—it’s about consistently proving your professionalism every day on the job. While the pressure to close deals can sometimes tempt agents to bend the rules, staying compliant doesn’t have to feel burdensome. In fact, a proactive approach can protect your career, reputation, and client trust.
Here are practical steps every Real Estate Negotiator (REN) and Real Estate Agent (REA) should build into daily practice:
Keep learning through CPD
LPPEH requires all RENs and REAs to complete Continuing Professional Development (CPD) hours annually.
Beyond being a formality, these workshops and seminars keep you up to date on:
- Latest market trends
- Legal updates (e.g., changes to the Valuers, Appraisers, Estate Agents and Property Managers Act 1981)
- Digital marketing strategies and ethics in advertising
Many experienced agents say CPD isn’t just about points—it’s a way to stay sharp and competitive.
Maintain clear records
Good documentation isn’t just for compliance—it also protects you in disputes.
Make it a habit to keep:
- Signed agreements and commission structures
- Copies of all listings and advertisements
- Proof of communication with clients (e.g., emails, WhatsApp chats)
In case of an audit or client complaint, proper records show you acted transparently.
Follow your firm’s SOP and put clients first
Most registered firms have Standard Operating Procedures (SOPs) covering co-agency work, commission splits, and client handling.
Sticking to these SOPs ensures:
- Fairness within your team
- Consistency across transactions
- Clear guidelines if disputes arise
Above all, always prioritise your client’s interests—even if it means advising them to walk away from a bad deal.
Respond professionally to warning letters
If LPPEH or your agency issues a warning, don’t ignore it.
Instead:
- Reply promptly and politely
- Show evidence of corrective steps (e.g., updated ads, revised pitch)
- Reflect on what led to the issue so it doesn’t repeat
Early correction is often enough to prevent escalation to suspension.
At its heart, staying compliant isn’t about fear of punishment—it’s about building a career grounded in trust, ethics, and continuous growth. By following these steps, RENs and REAs can stay confidently on the right side of LPPEH—and thrive in Malaysia’s evolving property market.
Conclusion
Being a Real Estate Negotiator (REN) in Malaysia is more than just selling property—it’s a regulated profession grounded in trust and responsibility. Your LPPEH REN tag is your license to operate legally and ethically in a competitive industry. Missteps like illegal brokering, false advertising, unethical behavior, or mishandling commissions can lead to serious consequences, including blacklisting.
Ultimately, your REN tag represents your credibility. Upholding LPPEH’s standards isn’t just about compliance—it’s about building a long-term career based on professionalism and integrity. Treat it with the same seriousness as any licensed profession, because it’s not just about closing deals today—it’s about sustaining your future in real estate.
Written by

Azura
A seasoned property agent, digital marketing expert and entrepreneur with over 15 years of experience.