How to use ChatGPT for Real Estate Professionals

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Introduction to ChatGPT

Hello and welcome! 👋

In today’s session, we’ll explore how ChatGPT can become your trusted assistant in navigating the ever-evolving Malaysian real estate landscape. Whether you’re crafting compelling property descriptions or analyzing market trends, ChatGPT has the potential to save you time and boost your efficiency.

Here’s what you can look forward to:

What is ChatGPT? Gain a solid understanding of ChatGPT, how it works, and why it’s becoming an indispensable tool for real estate professionals.

Machine Learning Basics: Discover the technology behind ChatGPT—how it was trained using Machine Learning and Deep Learning to understand and generate text.

What is a Prompt? Learn how to effectively guide ChatGPT with clear instructions to get the results you need.

This session is designed with real estate professionals in Malaysia in mind, focusing on your unique needs and challenges. By the end, you’ll have actionable insights and practical tips to make ChatGPT an integral part of your business toolkit.

Let’s dive in and unlock the power of AI for your real estate success! 🌟

a. What is ChatGPT?

ChatGPT is an advanced conversational AI model developed by OpenAI, designed to simplify and enhance written communication. It can understand and generate text that feels human-like, making it an invaluable tool for industries like real estate where clear and engaging communication is essential.

ChatGPT is like having a virtual assistant who’s great with words. Built by OpenAI, it’s a conversational AI that understands and writes text like a real person. For real estate professionals in Malaysia, it’s a game-changer—making your day-to-day tasks faster, easier, and more effective.

Why Should Malaysian Real Estate Professionals Care?

It Saves You Time: Imagine never having to write the same type of email or property description again—ChatGPT can handle it for you.

It Speaks Malaysian: Whether it’s understanding local property laws or weaving cultural nuances into your messaging, ChatGPT gets it.

It Adapts to Your Needs: Need a formal email for an investor? Or a friendly response for a tenant? It can tweak its tone and content to suit any audience.

What Can ChatGPT Do for You?

Craft Property Listings: Writing catchy and detailed ads for platforms like PropertyGuru or Mudah? ChatGPT can make your properties stand out.

Handle Client Inquiries: Quick, professional replies to clients without spending hours on your laptop.

Generate Market Reports: Detailed market trend/ market research reports for hotspots like Bangsar or Mont Kiara—ChatGPT can help make them look polished and professional.

Picture this: You’re at your desk with a coffee in hand, and instead of spending hours brainstorming the perfect property ad, you type a quick request into ChatGPT. Within seconds, you’ve got a solid draft, tailored for your Malaysian audience.

With ChatGPT, you don’t just work harder—you work smarter. Let’s dive deeper into how it can transform your real estate business!

b. How Does ChatGPT Work?

Ever wondered what powers ChatGPT and makes it sound so human? It all boils down to Machine Learning and Deep Learning, which might sound complicated, but don’t worry—I’ll break it down.

Machine Learning: The Foundation

Think of Machine Learning like teaching a child how to recognize patterns. ChatGPT was trained on a huge amount of text data—articles, books, websites—and learned to spot patterns in how words, phrases, and sentences come together. This allows it to respond accurately when you ask a question or give a task.

Deep Learning: The Brain of the Operation

Deep Learning takes things a step further. It uses artificial neural networks (inspired by how the human brain works) to understand context and generate responses that feel natural.

For example:

If you ask ChatGPT to write a property ad for a luxury condo in Mont Kiara, it understands that the tone should feel premium and might mention key features like "modern facilities" or "prime location."

If you request help drafting an email for a budget-friendly apartment in Klang, it adjusts the tone and content accordingly.

How ChatGPT Was Trained

Imagine feeding an AI billions of documents, conversations, and articles—it’s like giving it a massive library to learn from! That’s how ChatGPT learned to understand and write text.

But here’s the catch:

ChatGPT doesn’t “know” everything. Its training data is vast but not perfect.

For Malaysia-specific information, like strata property laws or tenancy agreements, you’ll still need to double-check for accuracy.

What This Means for You:

ChatGPT is brilliant for general tasks like crafting property descriptions, generating market insights, or drafting professional emails.

However, when it comes to local details—like legal requirements for strata titles or compliance with Malaysian property regulations—you’re the expert. ChatGPT can assist, but your knowledge fills in the gaps.

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Quick Tip: Treat ChatGPT as your trusty co-pilot, but always take the lead when Malaysian-specific facts or legalities are involved. It’s a powerful assistant, but you’re the real MVP.

Let’s keep going to explore how this technology applies to your real estate tasks!

c. What is a Prompt?

Let’s simplify it: a prompt is just the way you talk to ChatGPT to get the result you want. Whether it’s a question, a request, or even just an idea, a prompt is what sets the stage for ChatGPT to generate a response.

Think of it like giving instructions to a new team member: the clearer you are, the better the outcome.

Why Does a Good Prompt Matter?

The quality of the output depends on how clear and detailed your prompt is. For example:

If you’re vague, like, “Write something about a property,” you’ll get a generic answer.

But if you’re specific, like, “Write a high-end property description for a 3-bedroom condo in KLCC, highlighting the gym, swimming pool, and proximity to the Petronas Towers,” you’ll get something tailored to your needs.

Components of a Great Prompt

Here’s the magic formula for creating an effective prompt:

Context:

Give ChatGPT the background info it needs.

Example: “I’m a real estate agent in Malaysia looking to market a luxury condominium.”

Task or Objective:

Clearly state what you want ChatGPT to do.

Example: “Write a property description for a 3-bedroom condo in KLCC.”

Specific Details:

Add any key points or features you want included.

Example: “Include highlights such as a gym, swimming pool, and proximity to the Petronas Towers.”

Real-Life Example for Malaysian Real Estate

Let’s say you want ChatGPT to help you write a property listing:

Basic Prompt:

"Write a property description."

Result: Generic and not very useful.

Better Prompt:

"I need a property listing for a modern 3-bedroom condo in Mont Kiara. Highlight features like a kids’ play area, nearby international schools, and access to the DUKE highway."

Result: A more detailed, tailored response that’s ready for platforms like PropertyGuru or Mudah.

Quick Tip:

Don’t hesitate to refine your prompts! If the output isn’t quite right, tweak your input. Think of it as a conversation: the more specific you are, the closer you’ll get to the perfect result.

Next, we’ll dive into how ChatGPT can apply these prompts to real-world tasks in Malaysian real estate. Ready to see it in action? Let’s go!

d. What Can ChatGPT Do for Real Estate Professionals?

ChatGPT can be your secret weapon to save time, simplify tasks, and make your workflow more efficient. Here’s how it can help with some real-world examples in the Malaysian real estate scene:

i. Writing Property Descriptions

Imagine you’re juggling multiple listings and need polished property descriptions that stand out. ChatGPT can do this in seconds!

Residential Example:

Condominium in KLCC

Prompt:

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"Write a luxurious property description for a 3-bedroom condominium in KLCC near the Petronas Towers, highlighting amenities like a gym, pool, and security."

Output:

"Experience luxury living at its finest in this stunning 3-bedroom condominium nestled in the heart of KLCC. Just steps from the iconic Petronas Towers, this residence offers unparalleled convenience and sophistication. Enjoy premium amenities, including a fully equipped gym, a serene infinity pool, and 24-hour security for peace of mind. Perfect for families or expatriates seeking modern urban living in Kuala Lumpur."

Commercial Example:

Office Space in Bangsar

Prompt:

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"Create a professional description for a 1,500 sq. ft. office space in Bangsar with parking and public transport accessibility."

Output:

"Prime office space available in Bangsar, offering 1,500 sq. ft. of versatile workspace. Ideal for startups or established businesses, this property boasts ample parking and seamless access to public transport, including LRT and MRT stations. Surrounded by thriving cafes and retail outlets, it provides the perfect blend of business functionality and convenience."

ii. Creating Reports on Malaysian Property Market Trends

Stay ahead of the game by using ChatGPT to generate insights into the property market.

Prompt Example:

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"Summarize the current trends in Malaysia’s property market for 2024, focusing on urban areas like KLCC, Bangsar, and Old Klang Road."

Output Summary:

"The Malaysian property market in 2024 sees continued demand for urban high-rise properties, especially in areas like KLCC and Bangsar. However, the rental market along Old Klang Road has experienced moderate growth due to its affordable options. Developers are increasingly incorporating sustainable and green building practices to attract eco-conscious buyers."

e. Try It Out Yourself!

Now it’s your turn to see ChatGPT in action. Register a free ChatGPT account at https://chatgpt.com/ and start experimenting. You might now ask, how do I register? Where is the tutorial? Well, OpenAi is making changes every month but they always make it easy to Sign Up or Login into the system without needing a tutorial. The following screenshot was taken on 1 January 2025 desktop version. You will also need a clean phone number or email (number or email that have not been used for ChatGPT before) to register.

Once registered, test it out with these tasks. Just copy and paste the prompt example below in the “Message ChatGPT” box and see the results:

Task 1: Draft a property description.

Example: “Write a description for a studio apartment in Old Klang Road, highlighting its affordability and proximity to shops and public transport.”

Task 2: Generate a market trend summary.

Example: “Summarize the rental market trends for 2024 in Bukit Bintang.”

ChatGPT is like having a personal assistant on call 24/7. Whether it’s writing, summarizing, or creating templates, it’s here to make your life easier. Ready to continue with the next tutorial?

This is part of a series of five tutorial articles designed to empower real estate professionals like you with AI-driven tools.

Tutorial 1/5: How to Use ChatGPT for Real Estate Professionals

Tutorial 2/5: How ChatGPT Works for Real Estate

Tutorial 3/5: Using ChatGPT for Malaysian Real Estate Work Tasks

Tutorial 4/5: Writing Effective Prompts for ChatGPT

Tutorial 5/5: Tips and Tricks for Real Estate Professionals

Tutorial 1/5: How to Use ChatGPT for Real Estate Professionals